Explaining The Ratings System

drawology replied to your post: How About That?
i have no clue what those numbers mean, i see 2.something/10 and i’m thinking that’s the score they gave it out of 10. but if you say its a good thing then I trust you

The Nielsen ratings, the criteria of how well something’s doing. It’s not a system out of 10, mind you. Each ratings point represents 1% of a particular television audience, in this case, children 6-11.

So, let’s say, for example, about 290 million television viewers in the United States. Out of that, let’s say that less than a quarter of that number has children 2-17. That’s about 57 million homes. Now, take about less than half of that for a representation of the 6-11 demographic. That’s a touch over 21 million viewers.

Each ratings point for the 6-11 audience represents  about 1% of the 21 million viewers that age, so, about 210,000. viewers.

And less than 1% of the 290 million total viewers are even participating in the Nielsen ratings system.

Using what we know, Green Lantern got a 2.1 while Young Justice got a 2.2, meaning of all the shows that was on TV at that moment, 2.1% of kids 6-11 was watching GL and 2.2% of the same demographic watched YJ.

That roughly translates to Green Lantern getting about 441,000 viewers 6-11 for Green Lantern and 462,000 viewers 6-11 for Young Justice.

Is it a low number? If you’re just measuring that one demo, it’s anemic yet a comfortable success. The numbers are slightly better on Saturday mornings than they were on Friday nights. However, it’s just the numbers for only one demographic. The hard number is usually bigger, almost double that for total viewers.Something like Spongebob, which got a 5.5 in the 6-11 demographic, could have close to 2 million viewers if you count all the demographics.  

The ratings that are made public usually depend on the demographic the network selling ad space to, or in Disney Channel’s reasoning, cable companies who keep it on the lineup.

Also, not everybody is always counted in the end. Remember, only 1% of the audience is represented by the Nielsens, and it tends to favor affluent, White upper-middle-class households. I’m of the belief that one household represents the viewpoint of one household, not 1% of the entire television audience, but until the system is changed, this is what we have.

And so far, in this case, it’s pretty good.