While I agree that CN doesn’t advertise action as much as most would like, it’s not because they don’t care about those properties - it’s a highly-researched business plan. If you flood the market with promos for every show that you air, kids get confused, can’t quite remember what shows are on when, if they even remember all the shows. You would be surprised how many kids can’t even name what channel shows they actively like are ON.They’re focusing on their main properties (which include Ninjago, Level Up, Adventure Time, DC Nation, and Regular Show) and the bullying special, which is a project with a lot of heart. I’m sorry that doesn’t include the shows that you personally like the best, or think are the highest priority. It’s also not going to include EVERY show or EVERY premiere. It’s a quality over quantity type thing….promote a few shows more instead of more shows fewer times.
I understand all of that.
But there’s a difference between overpromotion and non-promotion. And Ben 10 is no longer a show of highest priority? Considering it’s still a strong brand with merchandising on the shelves, a premiere of a brand new film would definitely bring in audiences. You guys promoted Level Up’s movie premiere months in advance and the series more months in advance. Ben 10: Destroy All Aliens will be lucky to have two weeks of promotion, especially considering that the network will likely introduce the Ben 10 Omniverse franchise with the premiere as well should give viewers something to look forward to.
Considering there was months of Level Up ads to build up interest for the movie and the series and there isn’t any kind of promotion at all for Ben 10: Destroy All Aliens which reintroduces the younger incarnation of the character to the public before he headlines Omniverse in the fall, there is a bit of a headscratching moment at play.
I might be out of line, but I think Cartoon Network should show favoritism to a bellwether brand they own outright (Ben 10) than a property they don’t.(Ninjago).
It does suck that ThunderCats’ return doesn’t even warrant a blip though, especially since it’s been gone since November.
And kids aren’t too confused about what airs where. Kids know that Spongebob’s on Nickelodeon and Phineas and Ferb is on Disney Channel.
(via disco-fries)
